Quzhou enterprises eye global markets at supply chain expo

Three companies from Quzhou in eastern China's Zhejiang province showcased their products at the second China International Supply Chain Expo (CISCE) in Beijing this week, highlighting regional firms' growing ambitions for international expansion.

Returning exhibitor Zhejiang Aijia displayed its renowned pomelos from Changshan county, Quzhou, at its booth in the Green Agriculture Chain zone, offering visitors samples of both fresh fruit and juice products. The company operates an integrated supply chain encompassing fruit and vegetable cultivation, processing and sales.

"Changshan's pomelo has a history of over 600 years and possesses unique characteristics as both food and medicine, being globally distinctive," said Qin Hanfen, chairwoman of the company, adding that her confidence in expanding overseas was bolstered since the first edition of CISCE in 2023.

"There's huge overseas market potential, and we hope to promote Changshan pomelo worldwide through the expo," she added.

First-time exhibitor Zhejiang Yuncui Tea Development displayed its products to international buyers at the expo's Healthy Life Chain zone. Chairman Wang Yang, whose company ranks among China's top 100 tea enterprises, said he hopes to establish overseas partnerships. The company integrates tea production, research and tourism operations.

Great Power, a leading energy storage battery manufacturer, participated in the Clean Energy Chain zone. "The main purpose of our participation in this expo is brand promotion and showcasing some of our products while seeking cooperation opportunities both domestically and internationally," said Peng Wujun, assistant to the chairman, noting interest from visitors, including Brazilian delegates.

The expo, running Nov. 26-30, showcases seven specialized zones, including advanced manufacturing, clean energy, smart vehicles, digital technology, healthy life, green agriculture and supply chain services.

"Quzhou enterprises gained valuable insights from CISCE about managing industrial and supply chain operations," Liu Xierong, head of the China Council for the Promotion of International Trade (CCPIT) Quzhou Committee, told China.org.cn. "Our participating enterprises also secured promising business opportunities through connections with foreign companies, which has been quite rewarding."

Quzhou, a historic city in western Zhejiang province, maintains trade relationships with over 200 countries and regions. It has attracted over 700 foreign companies to invest there.